CUSTOMER EXPERIENCE

Nora Osman Nora Osman

Navigating the Customer Experience- from Zero to Hero

It dawned on me how desperately we, as customers, seek good experiences on a daily basis. We need services and products, true, but we crave things to go right more often than they go wrong. Once in a while something going sideways is ok, but the frequency of intercepting complexity is quite troubling. And when things don't go right, the daunting task of fixing it takes time and energy that would otherwise be best spent on something else.

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Nora Osman Nora Osman

Outsourcing of Support & the Customer Experience- is it truly BETTER, Faster, Cheaper?

I like to believe that there are always (or mostly) good intentions behind just about everything. For businesses they are trying to chase after the better, faster, cheaper while making money for their stakeholdrs. But we do have to stop and ask, who it the "better" for? When it comes to the customer experience and support, who defines what better is? And how is it being measured these days? I agree that there's value in pursing better (and faster and cheaper.)

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Nora Osman Nora Osman

Service Excellence and Pitfalls: A Tale of the Best and Worst Customer Experience Journeys with Baggage

In the realm of customer service, I recently encountered a tale of three experiences that highlighted the pivotal role of service processes in shaping the customer journey. In this article, I delve into one such experience, encompassing the good, the bad, and the ugly sides of service design. Join me as I explore valuable lessons and envision what exceptional service could have been.

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Nora Osman Nora Osman

3 S’s to Customer-Centric Service Design for a big Smile

By simple...customers can easily interact with the service without needing instructions. By solid...it has a high degree of quality, being both reliable and repeatable. And by scalable...it can be expanded for a larger use case with the same great experience. Here’s a story about such a service that was designed with both good intentions and great (ultimate)execution. I share this one in more detail because there were lessons learned along the way and an agile approach to course correction was needed to achieve all 3 objectives.

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Nora Osman Nora Osman

Customer Experience at the Airport- 10 themes for the Ultimate traveler experience

Can't help but notice the perpetual improvements in the traveler experience the more and more I frequent different airports throughout the US. Everything you can possibly need and want is now readily available. The airports and airlines figured this out- the easier they make the travel experience, the more you'll travel. Imagine that. Now why can't healthcare learn from this? Why is it we still have to fill out paper forms each time we see a new doctor, wait ridiculous amounts of time to see our doctor, and then sort through tons of mail and data to try to figure out what was covered, what's out of pocket, and how much getting better is going to cost us? Or is it because with air travel, that's a choice, while healthcare, we don't have much of a choice...or do we?

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Nora Osman Nora Osman

7 Strategies to Cultivate and Catapult Employee Engagement in Your Work Environment

Employee Engagement”- wow, what a concept. The idea that a highly-engaged employee is a company’s most valuable asset has finally surfaced more openly than ever. It took a long time to see the two words coupled, and for the longest time it was just about customer service, and employee satisfaction, but never about actual engagement….

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Nora Osman Nora Osman

How ITSM Eventually Ties to Customer Experience

IT Service Management, in the end, is just a service engine to deliver an excellent customer experience. Its real focus should be on engaging IT associates in understanding the customer needs, breaking down complexity, and building durability…

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