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    <lastmod>2026-02-20</lastmod>
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      <image:title>Customer Experience - Excellence is a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.noraosman.com/customer-experience/gratitudewithoutthehallmarkfilter-ntdda</loc>
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    <lastmod>2026-02-20</lastmod>
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      <image:title>Customer Experience - Branding is not a logo. It is a feeling you carry home. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.noraosman.com/customer-experience/gratitudewithoutthehallmarkfilter</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
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      <image:title>Customer Experience - Gratitude without the Hallmark filter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.noraosman.com/customer-experience/designfordelightofthe5senses</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
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      <image:title>Customer Experience - Designing for Delight: The Power of the 5 Senses in Transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/rooftoplessononcx</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
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      <image:title>Customer Experience - When Managers get in the way: a Rooftop Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.noraosman.com/customer-experience/designingfordelight</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-03</lastmod>
    <image:image>
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      <image:title>Customer Experience - Designing for Delight: Lessons from a Revolving Sushi Station - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/1a9e2d73-9c25-4f4c-810a-b32cd568a7cd/1.png</image:loc>
      <image:title>Customer Experience - Designing for Delight: Lessons from a Revolving Sushi Station - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/8de44951-8ba3-4d78-9039-fe742d6c33fc/2.png</image:loc>
      <image:title>Customer Experience - Designing for Delight: Lessons from a Revolving Sushi Station - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/devilisinthedetails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/f9c209c7-8454-4901-871c-e40bd8b7176e/Details+Matter.jpg</image:loc>
      <image:title>Customer Experience - The Devil’s in the Details - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/stopwalkingoneggshells</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/12e51412-5819-46f9-b033-ca05d2df459f/Cracking+Eggs.png</image:loc>
      <image:title>Customer Experience - Stop walking on eggshells - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/ridingtheaiwave</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-13</lastmod>
    <image:image>
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      <image:title>Customer Experience - Riding the AI Wave: Four Ways to Stay Human in a Digital World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/cx-virtues-10-habits-every-company-should-live-by</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
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      <image:title>Customer Experience - CX Virtues: 10 Habits Every Company Should Live By - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/theexfactorexceptionalcxstartswithex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b6ea18c0-8351-4dcd-86ac-57b6e6126399/EX+Factor.png</image:loc>
      <image:title>Customer Experience - The Ex Factor- Exceptional CX Starts With EX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/vocyourcompassfortransformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/708a0468-5695-4271-807e-70d9b227b82d/VOC.jpg</image:loc>
      <image:title>Customer Experience - The VOC- Your Compass For Digital Transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/the-dreaded-im-sorry-but-theres-nothing-i-can-do-a-cx-nightmare-wzl97</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b7e04d6b-27b2-48cc-a947-f847b43915a0/Thanksgiving+Potluck.png</image:loc>
      <image:title>Customer Experience - Thanksgiving with Your Work Family: A Recipe for Togetherness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/the-dreaded-im-sorry-but-theres-nothing-i-can-do-a-cx-nightmare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/f1789381-ad11-484d-9048-9669a6db46c3/Sorry+nothing+can+do.jpg</image:loc>
      <image:title>Customer Experience - The Dreaded “I’m Sorry, But There’s Nothing I Can Do” – a CX Nightmare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/dmv-redemption-from-zeroes-to-heroes-in-15-minutes-flat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/bdcdcb17-3f4a-4dc6-a1be-4c6829598e19/DMV1.jpeg</image:loc>
      <image:title>Customer Experience - DMV Redemption: From Zeroes to Heroes in 15 Minutes Flat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/9082e152-fce2-4ccc-9bb4-182b56489b49/DMV2.png</image:loc>
      <image:title>Customer Experience - DMV Redemption: From Zeroes to Heroes in 15 Minutes Flat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/48b6e47c-c9f1-4ece-89e6-085a000c4d7f/DMV3.jpg</image:loc>
      <image:title>Customer Experience - DMV Redemption: From Zeroes to Heroes in 15 Minutes Flat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/318dc85a-fa89-4337-b3b1-222a767c1f3d/DMV4.jpg</image:loc>
      <image:title>Customer Experience - DMV Redemption: From Zeroes to Heroes in 15 Minutes Flat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/2d547a03-3570-4428-b45c-15a1c3b03b34/DMV5.png</image:loc>
      <image:title>Customer Experience - DMV Redemption: From Zeroes to Heroes in 15 Minutes Flat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/navigating-the-customer-experience-from-zero-to-hero-rcf3a-l9ekw-px2da</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/e65d1fd2-8279-40a2-92b6-1b9c5bd828b1/CX+Sins.png</image:loc>
      <image:title>Customer Experience - CX Sins: 10 Things Companies Should NEVER Do - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/navigating-the-customer-experience-from-zero-to-hero-rcf3a-l9ekw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/af487696-9dcd-4b70-b940-bb166cdb5dcc/The+art+of+CX-+How+Party+City+Nails+IT+and+Many+Miss+the+Mark.jpeg</image:loc>
      <image:title>Customer Experience - The Art of Customer Experience: How Party City Nails It and Many Miss the Mark - Make it stand out</image:title>
      <image:caption>By Nora Osman- believer in the simple yet complex Art of CX</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/navigating-the-customer-experience-from-zero-to-hero-rcf3a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/24e591c8-4059-46b2-aeb3-e6b381186173/CX+Recipe.png</image:loc>
      <image:title>Customer Experience - Customer Experience Is A Recipe: Crafting Excellence With Every Interaction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/navigating-the-customer-experience-from-zero-to-hero</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/da9ac731-fbf4-44a8-b1c2-022ce552c849/Customer+Experience+Zero+to+Hero.png</image:loc>
      <image:title>Customer Experience - Navigating the Customer Experience- from Zero to Hero - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/outsourcing-of-support-the-customer-experience-is-it-truly-better-faster-cheaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/0e8ff647-2aa4-48fe-9399-57b3f3c257dc/Outsourcing+of+Support-+BETTER%2C+faster%2C+cheaper.png</image:loc>
      <image:title>Customer Experience - Outsourcing of Support &amp;amp; The Customer Experience- Is It Truly BETTER, Faster, Cheaper? - Make it stand out</image:title>
      <image:caption>By Nora Osman- advocate of a BETTER Customer Experience, always</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/service-excellence-and-pitfalls</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/c1a1fd28-ee9e-4a3e-9b2e-ce6a8c520a21/1694566904543.jpg</image:loc>
      <image:title>Customer Experience - Service Excellence and Pitfalls: A Tale of the Best and Worst Customer Experience Journeys with Baggage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/3-ss-to-customer-centric-service-design-for-a-big-smile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/94f2f63b-d142-4590-936e-dfe71ffcae8b/1674764705414.png</image:loc>
      <image:title>Customer Experience - 3 S’s to Customer-Centric Service Design for A Big Smile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/25147ce9-dfa8-49cb-8a6e-b584502d9847/1674764788634.png</image:loc>
      <image:title>Customer Experience - 3 S’s to Customer-Centric Service Design for A Big Smile - The blind spot. Failures refine you, they don't define you!</image:title>
      <image:caption>Failures refine you, they don't define you!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b8c6335a-b796-4730-8dfb-0acb007e7a55/1674764906288.jpg</image:loc>
      <image:title>Customer Experience - 3 S’s to Customer-Centric Service Design for A Big Smile - The opportunity to rethink things. Easy does it!</image:title>
      <image:caption>A little less than a year from our launch, we had to plan a version upgrade. That’s when we did some real thinking. What if we could take registration out of the equation- would the customers then use it? We immediately started planning a way to pre-register 100% of the customer population, integrating our Softel IVR password tool to Peoplesoft, using existing personal information only the user would know along with their Active Directory login id. The customer could of course still register their own personal information online and override the default algorithm, however we know the majority wouldn’t care enough to do this. Armed with a solution and the partnership with our vendor, we made it happen. We got 100% registration immediately, and had a daily job to upload new users and retire old ones to eliminate security risks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/7f26eb0b-be7a-498e-b733-a9a04cb146ae/1674765017207.png</image:loc>
      <image:title>Customer Experience - 3 S’s to Customer-Centric Service Design for A Big Smile - The Results. Simple is Sweet.</image:title>
      <image:caption>After changing the messaging on the ACD and sending new messaging to our customer community about the solution being ready for them to just use it now, we started to get steady increases in adoption. We marketed it as both fast and easy, only 45 second to reset or unlock their account, without having to wait on hold to speak to someone. It worked! It worked so well, that we had upwards of 60% adoption of the solution within 6 months and the customers loved it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/customer-experience/customer-experience-at-the-airport-10-themes-for-the-ultimate-traveler-experience</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/94dd2cf9-2a46-46aa-a7ad-c311863cbdf1/1664422271203.png</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/9c4885b7-a675-46cd-ba53-394ba6976809/1664422390026.png</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 1)   Need info? Information at your fingertips. Digital Kiosks and Billboards everywhere.</image:title>
      <image:caption>Beyond the original kiosks that most airlines have been placing to issue you a printed boarding pass or to just check you in, there are these “Can I help you” options sprinkled everywhere. There are other kiosks to scan your pass and tell you what terminal or gate you go to, and then there are oversized boards everywhere that you can touch to find the best options for food and entertainment. You barely notice the airport personnel at this point since you’re overwhelmed with options to get info, so you use them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/15f878b2-b891-42e0-9a13-bf101a68887e/1664422433730.png</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 2)   Need food? Self-service grab, pay and go stations.</image:title>
      <image:caption>You used to have to scour for a Dunkin’ Donuts or Starbucks (depending on your basic/boogie style) and wait on a long line to get your fix. But if you just need the basics, water, a sandwich and a snack, there’s self-service a la “Le Madelaine on the Fly”! This cute concoction lets you rest your selections on their pad, it scans each item and adds to your tab as you go, then you Apple Pay away. Seriously, it takes more time to figure out what you want as a selection than to complete the 45 second transaction. And there is no one standing around to help you figure it out or to make sure you’re not stealing products, the good ‘ol trust in the honor system is at play here. And those who get the technology just get it. However, if you choose to go the old-fashioned way, you’re likely to get seated and have to scan a menu using a QRC and then order online anyway….so the server will just deliver the order once it’s ready.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/f5077765-da95-4a63-86b5-19e029637ae5/1664422467885.png</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 3)   Need water? Refillable water stations.</image:title>
      <image:caption>You really just have to bring that empty water bottle you stashed in your carry on over to that lovely water filling station, and voila! And they work out a system to donate to the conservation cause on your behalf. Very nice little perk to get you to want to do more for that effort, very neat (so now I know to bring that flask with me for next time.)</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/8744fd89-beef-46d0-b0ef-a9783a8e55bd/1664422505183.jpg</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 4)   Need to junk it? Auto-monitored trash sorting stations.</image:title>
      <image:caption>They’ll help you sort your trash to help with recycling…and I’m sure that electronic trash can is signaling somewhere to get a pickup once it’s full….a much better option to having over-stuffed, over-flowing cans everywhere and littering as a byproduct.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/7d62b315-17d2-4042-b5ce-a7ee70caea19/1664422582716.png</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 5)   Need stuff (or just bored?)</image:title>
      <image:caption>Retail therapy to the rescue. I couldn’t believe how many vending machines sell high-end products, ones you may have forgotten or just want to buy on a whim (so much easier without that nagging spouse hovering over you.) These ranged from electronics sold through the “iStore” (an Apple-certified reseller) to makeup stations from “Benefit Cosmetics” or “Kiley Cosmetics”. Catering to those impulse shoppers, with no desire to stand on line…and that’s more than just the young ones.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/e1277105-c80b-4383-87d0-5f48645a59ea/1664422627270.png</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 6)   Need to just GO? Restrooms galore, all shapes and sizes (literally).</image:title>
      <image:caption>So this is fascinating….at first I couldn’t discern why there was a need to place images of males/females on different angles, but taking a closer look, I realized the images were regular and larger sizes, for each gender, and indicator of larger rooms/stalls for larger sizes. Genius. But more than that, there’s actual info about availability of stalls in each restroom by the exterior, so you’re aware of capacity! You don’t even need to go in to realize there aren’t any empty stalls (not that seeing a line outside the door wouldn’t tell you that anyway.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/eb2a2482-2639-41f3-a821-11c7f0d050e7/1664422667130.jpg</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 7)   Need to just vent? Give your CSAT rating on the fly!</image:title>
      <image:caption>(before you fly.). By these lovely restrooms everywhere, there’s a simple 3 button pad for you to select how you feel about your restroom experience. Happy, neutral, or sad (mad?) They don’t need to hear it from you verbally, they’re getting it electronically…which may just be triggering janitorial services and/or management to attend to busier/messier areas as CSAT starts to drop with more sad pushes. Not bad.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/8b69b85d-c6e0-4e2c-8349-a2161d03de90/1664422806950.png</image:loc>
      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 8) Need to go green? They’re totally cashless.</image:title>
      <image:caption>I mean, seriously, no cash. Couldn’t believe how many signs I saw with clear indicators that they ARE NOT GOING TO TAKE YOUR CASH…NO WAY. I wonder if this was a byproduct of the Apple/Android Pay trend before the pandemic, the coin shortage during the pandemic, or the general feel of cash being unsafe for handling during the pandemic and beyond. It’s sad to say this, but Cash IS NO LONGER King…at least not here it isn’t.</image:caption>
    </image:image>
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      <image:title>Customer Experience - Customer Experience at the Airport- 10 Themes for the Ultimate Traveler Experience - 9)  Need fun? They’ve got all kinds of entertainment, for young and not so young.</image:title>
      <image:caption>There were entertainment stations with gaming consoles lined up neatly for the gaming fanatics. There were also playrooms for basketball players and gymnasts. And there were also lounging areas for TV browsers (or sleepers.) Even if you had a restless toddler, there was a coke station for them to roam around safely.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Customer Experience - How ITSM Eventually Ties to Customer Experience - Make it stand out</image:title>
      <image:caption>Nora Osman, Associate Vice President, IT Service Management, Montefiore Information Technology</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Industry Trends - Bridging the Gap: Aligning Employee and Company Expectations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Industry Trends - Retooling Talent- Gaining a Competitive Edge with AI - Make it stand out</image:title>
      <image:caption>By Nora Osman, believer in people as the key to innovation and disruption.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Industry Trends - A 50,000 Foot View of the Cloud and the Strategy to Evaluating going to Public, Private and Hybrid - Public Cloud</image:title>
      <image:caption>The public cloud is where service providers such as Amazon, Google, and Microsoft, own and operate third-party-computing infrastructure. This infrastructure is available for public usage and is accessible on-demand through the internet. Public cloud provides a cost-effective solution for businesses and startups who require a flexible and scalable service with little to no upfront infrastructure investment. Public cloud takes care of necessary operational tasks such as upgrades, security and maintaining the infrastructure. Also, public clouds are ideal for businesses with fluctuating demands, with the ability to pay for services that you consume, compared to fixed capital investment. Pros: - Low initial costs. - Self-service functionality, allowing you to change your package depending on your requirements. - Scalability is straightforward since storage and computing power can be extended easily. - Maintenance and technical support are included. - High security. Cons: - Providers offer limited operating systems and administrative settings, which may or may not fit business specific requirements completely. - The environment and network are less customizable since you have less control over the infrastructure. - A dependence on the provider, should they experience operational issues, you have to wait for them to resolve the issue. - Privacy dilemmas. In shared environments, there’s always a risk of data breaches.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Industry Trends - AI and Generative AI- The Difference and 5 Examples of Each - 5 Examples of AI:</image:title>
      <image:caption>1. Virtual assistants such as Siri and Alexa that use natural language processing to answer questions and perform tasks. 2. Image recognition software that can identify objects in images and videos. 3. Fraud detection systems in banking that can identify suspicious behavior and prevent fraud. 4. Smart home devices that can turn on lights, adjust thermostats, and perform other tasks based on user preferences. 5. Chatbots that can hold conversations with humans and provide customer service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/bc3f2124-f659-4bdf-bb72-94271114ddad/1685675050780.png</image:loc>
      <image:title>Industry Trends - AI and Generative AI- The Difference and 5 Examples of Each - 1. The popular app, Prisma, which uses AI to transform photos into works of art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/0c1fa949-0c23-4cfc-93b1-c550c55f83cb/1685675102139.png</image:loc>
      <image:title>Industry Trends - AI and Generative AI- The Difference and 5 Examples of Each - 2. The music composition software, Amper, that creates unique soundtracks based on user settings.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/374227de-fdf7-4cca-bf28-7b212023f193/1685675135085.png</image:loc>
      <image:title>Industry Trends - AI and Generative AI- The Difference and 5 Examples of Each - 3. The Google DeepMind project that created AlphaGo, a computer program that beat a human champion at the board game Go.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/c75650de-3d58-4b84-bf7f-3fb743ef78ca/1685675193707.png</image:loc>
      <image:title>Industry Trends - AI and Generative AI- The Difference and 5 Examples of Each - 4. The Turing test, which uses AI to generate conversational responses that closely mimic human speech.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/0a899108-b2d0-4418-acdc-0369dde9bc88/1685675321926.png</image:loc>
      <image:title>Industry Trends - AI and Generative AI- The Difference and 5 Examples of Each - 5. A recent project that used generative AI to create a new Rembrandt painting that was nearly indistinguishable from the artist's authentic work.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/industry-trends/why-digital-transformation-is-important-and-what-it-is-comprised-of</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/a34f9f68-c13a-45a3-8d14-e972bb324258/1680813695790+%281%29.png</image:loc>
      <image:title>Industry Trends - Why Digital Transformation is Important, and What IT Is Comprised Of - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b3720874-9602-42f5-9fe1-96b77e1a2ee6/1680813773281.png</image:loc>
      <image:title>Industry Trends - Why Digital Transformation is Important, and What IT Is Comprised Of - 1. Improved Operations:</image:title>
      <image:caption>Digital tools can be used to increase efficiency, reduce errors, and streamline processes. In addition to enhanced performance, digital transformation can lead to cost savings and increased profitability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/91bbfe23-586b-4eb6-b081-6dd03cfaa707/1680813879575.png</image:loc>
      <image:title>Industry Trends - Why Digital Transformation is Important, and What IT Is Comprised Of - 2. Enhanced Agility:</image:title>
      <image:caption>Digital technology can enable organizations to adapt quicker to changes in the market, being able to pivot and adjust their operations to changes in customer needs in real-time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/9cd6c5b3-2e59-4b50-97e8-bc2952d6f607/1680813974539.png</image:loc>
      <image:title>Industry Trends - Why Digital Transformation is Important, and What IT Is Comprised Of - 3. Increased Reach:</image:title>
      <image:caption>Digital transformation can enable organizations to access consumer needs and create wider market opportunities, beyond traditional geographical limitations of their business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/industry-trends/7-things-i-hate-about-healthcare-that-i-wish-could-be-more-like-airline-travel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/2fb0cb15-b427-428d-9e97-adc6222e8c47/1665694298226.png</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/60bf483f-805d-4807-b369-b25164ce2a12/1665694439677.png</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - 1) I HATE having to call a doctor’s office for an appointment or change, only to be immediately put on hold.</image:title>
      <image:caption>Despite having My Chart systems that do that, I WISH I could schedule any appointment/procedure using voice commands- asking Siri or Alexa to do that without the extra wait or keystrokes. *Airlines give you better info/options to switch, cancel or check in on a flight, with simple interaction with texts and their mobile apps. They do, however, have notoriously long wait times on their 800 numbers, BUT you generally don’t have to call them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/f006f233-d088-49e1-8fca-d9f2ff6d527e/1665694528311.png</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - 2) I HATE having to fill out paperwork every time I go to a new provider.</image:title>
      <image:caption>Pages and pages of it. I WISH that my medical record was attached to my social security number and followed me everywhere, electronically. Why can’t it all be joined so that I grant an institution to the MASTER medical record? Think of the hours wasted sitting in doctors’ offices, filling out countless pages of paperwork, answering redundant questions on  illnesses I haven’t had in mine and my family’s history, and other undoubtedly useful pieces of info. I wonder how many patients or family members complete this accurately, which must matter. *Airlines have your entire history of travel, your credit card on file, your mileage earned and awards all at your fingertips. And although you don’t have your history of travel shared between airlines, you never have to completely re-enter your travel information once you’ve created an account- you simply update ONLY what has changed. They don’t treat you like a new traveler just because you’ve been inactive for the last 3-4 years (unlike healthcare.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/9203991d-3c9d-46eb-864e-cf831cd4532f/1665694582732.jpeg</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - 3) I HATE waiting in the waiting room for 30-45 minutes past my appointment time.</image:title>
      <image:caption>With no explanation or apology! As if my time is dispensable, but the Dr’s time is valuable. I WISH I could be seen immediately when I arrive, with no wait. If the wait is more than 5 minutes, I would be notified electronically in advance and offered a different provider or date/time slot that works for MY busy schedule. *Airlines have done so much better in this area; from electronic “check in” the day before, to timely communication of gate changes and anticipated delays, to even cancellations/reschedule options. While it doesn’t change the inconvenience it may cause at times, it takes the edge off of the experience, helping give guidance, set expectations, and understand real options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/4af33a37-a397-4e08-b33e-1f5ffbd90d32/1665694675942.jpeg</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - 4) I HATE not knowing how much my visit or procedure is going to cost before it’s done, and then getting a whopping out-of-pocket bill.</image:title>
      <image:caption>Wouldn’t it be awesome knowing how much is fully covered, and which other providers are able to give you the same service, for similar/less fees? I WISH a simple, easy to read procedural cost breakdown would be made available before scheduling, and a way to compare costs across providers. *Airlines do this- look at how travel websites outline your options for the same date/time/destination of travel, across different airlines. You absolutely know the difference in the rates and can make informed decisions based on this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/a0bafc71-554d-456f-a3df-fec45809f74a/1665694765036.jpeg</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - 5) I HATE not understanding the extensive medical codes, diagnoses, and procedural lingo used in the EOB and charts.</image:title>
      <image:caption>Clearly the clinical team can understand it, they’re trained for it…but, as patients, we aren’t. I WISH these procedural terms were replaced with easy-to-understand language that helps explain the situation and the action plan, in ENGLISH! (or your native language.) *Airlines don’t make you guess where you need to go, how long your flight is going to be, the place and number of connections, and where to pick up your luggage. This may be over-simplifying things…however you must know where you are planning to go and how much you’re paying. That’s not always your situation with your healthcare; just because you have pain in your arm doesn’t mean you know what it’s going to get diagnosed as- a simple bee sting, arthritis, or an infectious disease are all very different in nature and in treatment plans. But in the end, your final destination is still the same- a healthy outcome. How you get there depends on the intensity of the situation (how many stops/layovers you’ll need.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/db81dfa4-6474-4fd4-af1a-b5fe970c9e18/1665694855541.jpeg</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - 6) I HATE having to see a provider in person</image:title>
      <image:caption>For a basic checkup, annual physical, and other non-life-threatening situations. Yes, there’s Telehealth, which works mostly for “follow up” visits, and mental health. And yes, there’s urgent care, but it’s still in person. I WISH I didn’t have to go to a doctor’s office for routine things, and most if not all procedures/pre-work could be done from my home/car. Blood pressure, heart rate, weight, temperature can all be taken via smart phone devices, external devices, and scales. Couldn’t urine/fecal samples also be sent via mail, for a physical? Couldn’t bloodwork be done at a CVS/Walgreen via a drive through? *Airlines do many things remotely- including ticket purchase (online transaction), ticket issuance (e-ticket), even inflight movie access via a smart phone. Sure, you still need refreshments to be served in person by a flight attendant- but some day they will figure out a way to dispense them directly from your seat area. Essentially you only go to the airline to do the actually flying.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/70941f1b-32e7-469f-af17-c3c8c3f51e1b/1665694976709.png</image:loc>
      <image:title>Industry Trends - 7 Things I HATE About Healthcare, That I WISH Could Be More Like Airline Travel - 7) I HATE having to actually go see a doctor/provider at all because I’ve fallen ill.</image:title>
      <image:caption>And this is not to debate the human side of things, but how much of what we’re seen for could’ve been avoided? How much diabetes, heart disease, arthritis, and even cancer can be pre-diagnosed early and entirely avoided? I WISH that our health could be proactively monitored, and early indicators proactively used to map out different options to AVOID getting ill, having diseases. Why can’t wearables help with this? They easily track every step we take, our heart rate, our sleep depth, fluctuations in our pitch as we speak, even voice/language choices that depict sadness, anger, aggression. Why can’t AI help piece all this together to help diagnose/solve for such chronic things as mental health, depression, and other disorders? *Airlines mine information about our likes and dislikes, and offer us our “dream vacations”, custom-tailored to every whim. They factor in time, location, and amenities to tickle every fancy. They solve for varying companion needs, and discount proactively for early bookings. Couldn’t healthcare be equally customized, and pleasant? If it was, wouldn’t we want to take better care of ourselves?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/industry-trends/the-future-of-work-7-trends-on-the-changes-to-the-where-how-and-why-of-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/00c0f0a1-cf8a-40c7-abd1-bbaafe5c1976/1660877884977.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/903f7518-90cb-4f7f-80cb-e6e29c1f64f5/1660876952409.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - 1) Workers want FLEXIBILITY to work from ANYWHERE, not just from home.</image:title>
      <image:caption>What the whole debate about working from Home vs. from the Office unpacked is that workers in different stages of life, had different wants and needs, which were best addressed with a level of flexibility in their work setting. This not only speaks to where they login to work (home or office or satellite space), but also days and hours they work. Here’s one example; A young mother or father who have to worry about childcare arrangements around strict work hours found a broader range of options and reduced costs once flexibility was introduced, removing a heavy burden off of their exhausted shoulders. Another example may be a person pursing the completion of their undergraduate or graduate degree (or technical certification) may also appreciate the ability to work for a different timezone than they life, affording them the option to devote time to their education while still earning an income. A survey done by Ivanti in 2022 revealed a preference for this Work Flexibility over Increased Pay, and by a majority of those surveyed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/2c2095dd-7db3-4fe8-966d-dcaab5a7913c/1660877021106.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - 2) Competition for talent is greater now, but so are work options, once the work location model shifts to include remote work.</image:title>
      <image:caption>In the past, you chose a location to live and found work nearby, or you looked for a place to live close to a location where work options were most prevalent. There was a certain x-mile radius that companies found talent within, and vice versa with workers. Now, due to the remote option being a viable one for many companies looking for critical positions, the talent can come from many new time zones, within the same or different countries. This means we’ll be seeing a more permanent tectonic shift in work sourcing for companies, which will increase competitiveness. Employees will initially find more job options since they don’t have to exclusively stay within the x-mile radius, but eventually that may also mean that they could be displaced with talent from a much further global market. This may cause retention issues for companies in the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/00a16d4b-7135-4d67-8a5a-069631daf0da/1660877106709.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - 3) There will need to be a heavier focus on Employee Mental Health</image:title>
      <image:caption>As a byproduct of the shift to Hybrid and Remote Work, many workers are feeling the stress of heavier workloads, less human interaction, and isolation. Identifying the challenges in achieving employee-defined WLB- Work-Life-Balance will need to be the goal. Setting up sufficient time for collaboration, employee engagement activities, and overall fun events is going to be very important, as the workforce is distributed across locations and the globe. This includes different events for different time zones, days of work, and employee ethnicities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/57da41fd-74b6-4002-afcd-2f9821048d71/1660877256446.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - 5) Labor is seen as a service, a commodity that is negotiated between the organization and the employee.</image:title>
      <image:caption>More and more workers, especially of the millennial and gen Z generations, are seeing themselves as a service provider, with a negotiable cost based on the value proposition they provide.  They can easily “upskill” with additional learning and certification, but then expect to reap the rewards of this upgraded service immediately with higher compensation. The expectation is to stay where the pay is working for you, rather than you working for the promise of more pay. Translation- loyalty shifts away from the organization and goes to the individual worker and their life situation. This will shorten job tenure and there may even be more fluctuation in roles, even verticals within an employee’s career path.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/af757b8e-53a7-4379-9384-b5e4343f2691/1660877298007.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - 6) Education and degrees will be less critical than the ability to learn and acquire knowledge/emotional intelligence needed for work.</image:title>
      <image:caption>We’re seeing a major shift away from earning a college degree for those entering the IT world, in favor of acquiring specific vertical knowledge and certifications in those areas. This move away from requiring a college degree as an entry-level criteria will address many socio-economic issues, and allow a broader skilled worker to enter into jobs based on experience and training, rather than degree. The new term “knowledge worker” speaks to the ability to learn and adapt to shifts in the skill requirements and overall changing work environment. In addition, EQ (Emotional Intelligence) will be as important, if not more important than IQ (Intelligence.) The key skills will be adaptability and empathy in the work place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/7e6cb3b6-53ef-4d64-aff3-f300eeb01799/1660877391518.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - 7) Trust &amp; Inspire Leadership will be more effective than the old Command &amp; Control style of the past (and in some places, the present.)</image:title>
      <image:caption>To adjust to the high-velocity changes in all industry verticals and the massive rate of disruption, TRUE Leadership will need to evolve. The old way of setting goals and objectives, using annual performance appraisals and the promise of bonuses/promotions to motivate employees to perform will no longer be effective. People will be looking for inspiration and not motivation, to do great work. They will be more inclined to dedicate their time and energy to that which calls them to it, and not just a paycheck with benefits. Rank and file will be less prevalent, and more leaders will be held accountable to serving their employees, and not the other way around. This will be a huge shift from the hierarchical model of most institutions, and a more equal distribution of wealth and benefits across an organization, leading to a stronger execution of mission and delivery of services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/31ab70a4-9cbe-4f1a-8201-f47acabd658b/1660877484813.png</image:loc>
      <image:title>Industry Trends - The Future of WORK. 7 Trends on the Changes to the Where, How, and Why of Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/leadingyourowndigitaltransformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
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      <image:title>Technology Evolution - Leading Your Own Digital Transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/qday-whenquantumdisruptstrust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/63c5080e-a595-41b3-b620-e0da5b6e0c9a/Q-Day.png</image:loc>
      <image:title>Technology Evolution - Q-Day: When Quantum Disrupts Trust- Preparing for the Next Reality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/designingforhx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/badb070b-455c-4333-b4c4-f44a799448ee/Designing-for-HX-880x640.jpeg</image:loc>
      <image:title>Technology Evolution - Designing for HX: Why the Next Digital Leap Must Be Deeply Human - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/thegenieisoutofthelamp-supersizeyourlifewithai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/d23436ed-434d-4d8c-aa24-a56d4cd1fbb5/AI+%26+the+Genie.png</image:loc>
      <image:title>Technology Evolution - The Genie is Out of the Lamp: Supersize Your Life with AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.noraosman.com/technology-evolution/revolutionizing-reality-the-sphere-in-las-vegas</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-05-17</lastmod>
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      <image:title>Technology Evolution - Revolutionizing Reality: The Sphere in Las Vegas</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/eb9c587d-acb8-4479-8f9a-b0bbeb5fca87/The-Sphere-Interior_-225x300.jpeg</image:loc>
      <image:title>Technology Evolution - Revolutionizing Reality: The Sphere in Las Vegas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Technology Evolution - Revolutionizing Reality: The Sphere in Las Vegas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/0d75fdad-85d0-4c2e-ad4d-d4ed5ddeed05/The-Sphere-Experience_3-768x576.jpeg</image:loc>
      <image:title>Technology Evolution - Revolutionizing Reality: The Sphere in Las Vegas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/unlocking-tomorrow-6-game-changing-tech-trends-in-2024-fueled-by-generative-ai-as-outlined-by-deloitte</loc>
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    <lastmod>2025-05-17</lastmod>
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      <image:title>Technology Evolution - Unlocking Tomorrow: 6 Game-Changing Tech Trends in 2024 Fueled by Generative AI, as Outlined by Deloitte - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/disrupting-industries-through-customer-centric-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
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      <image:title>Technology Evolution - Disrupting Industries Through Customer-Centric Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/unpacking-the-trends</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-05-17</lastmod>
    <image:image>
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      <image:title>Technology Evolution - Unpacking the New Trends: Machine Learning, AI, Neural Networks &amp;amp; the Rise of LLM's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/1b2bbc0c-57a1-456b-8771-6f63d4acd607/1697482621620.png</image:loc>
      <image:title>Technology Evolution - Unpacking the New Trends: Machine Learning, AI, Neural Networks &amp;amp; the Rise of LLM's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/24e5ea0a-e1fe-433d-b722-4c4ba4839a85/1697482726828.jpeg</image:loc>
      <image:title>Technology Evolution - Unpacking the New Trends: Machine Learning, AI, Neural Networks &amp;amp; the Rise of LLM's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.noraosman.com/technology-evolution/the-future-of-work-navigating-autonomy-remote-challenges-and-the-gig-economy</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/a8df28dc-18e9-4de2-a402-9008943f350a/1692818816336.png</image:loc>
      <image:title>Technology Evolution - The Future of Work: Navigating Autonomy, Remote Challenges, and the Gig Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/91bf3df6-75f9-4e97-bb3f-0c4f073a3560/1692817467619.png</image:loc>
      <image:title>Technology Evolution - The Future of Work: Navigating Autonomy, Remote Challenges, and the Gig Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/bae3c3d8-0b34-4562-bb6e-dba9a1677bee/1692817930202.png</image:loc>
      <image:title>Technology Evolution - The Future of Work: Navigating Autonomy, Remote Challenges, and the Gig Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/simplifying-healthcare-through-digital-transformation-the-role-of-service-management-and-the-modern-cio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/8412d6dd-2c14-4c5d-8eaf-580f2a879cad/Screenshot+2025-05-17+152916.png</image:loc>
      <image:title>Technology Evolution - Simplifying Healthcare Through Digital Transformation: The Role of Service Management and the Modern CIO - Make it stand out</image:title>
      <image:caption>Nora Osman, Associate Vice President, IT Service Management at Montefiore Information Technology</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/why-digital-transformation-is-important-and-what-it-is-comprised-of</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/a34f9f68-c13a-45a3-8d14-e972bb324258/1680813695790+%281%29.png</image:loc>
      <image:title>Technology Evolution - Why Digital Transformation is Important, and What IT Is Comprised Of - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b3720874-9602-42f5-9fe1-96b77e1a2ee6/1680813773281.png</image:loc>
      <image:title>Technology Evolution - Why Digital Transformation is Important, and What IT Is Comprised Of - 1. Improved Operations:</image:title>
      <image:caption>Digital tools can be used to increase efficiency, reduce errors, and streamline processes. In addition to enhanced performance, digital transformation can lead to cost savings and increased profitability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/91bbfe23-586b-4eb6-b081-6dd03cfaa707/1680813879575.png</image:loc>
      <image:title>Technology Evolution - Why Digital Transformation is Important, and What IT Is Comprised Of - 2. Enhanced Agility:</image:title>
      <image:caption>Digital technology can enable organizations to adapt quicker to changes in the market, being able to pivot and adjust their operations to changes in customer needs in real-time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/9cd6c5b3-2e59-4b50-97e8-bc2952d6f607/1680813974539.png</image:loc>
      <image:title>Technology Evolution - Why Digital Transformation is Important, and What IT Is Comprised Of - 3. Increased Reach:</image:title>
      <image:caption>Digital transformation can enable organizations to access consumer needs and create wider market opportunities, beyond traditional geographical limitations of their business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/technology-evolution/modern-uses-of-technology-is-it-a-glass-half-full-or-half-empty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-17</lastmod>
    <image:image>
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      <image:title>Technology Evolution - Modern uses of Technology- Is IT A Glass Half Full Or Half Empty? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management/outsourcing-of-support-the-customer-experience-is-it-truly-better-faster-cheaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/70b40f28-6d61-4b09-8924-11e5f498c417/Outsourcing+of+Support-+BETTER%2C+faster%2C+cheaper.png</image:loc>
      <image:title>Service Management - Outsourcing of Support &amp;amp; the Customer Experience- is it truly BETTER, Faster, Cheaper? - Make it stand out</image:title>
      <image:caption>By Nora Osman- advocate of a BETTER Customer Experience, always</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management/key-measurements-and-critical-success-factors-for-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/7fd09665-d44c-4b65-9d6f-bd125b9d6347/1690388528075.png</image:loc>
      <image:title>Service Management - Key Measurements and Critical Success Factors for Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/beac4afb-082c-4299-9b79-d857fa6adcd8/1690388571866.png</image:loc>
      <image:title>Service Management - Key Measurements and Critical Success Factors for Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/e62e107e-7d47-4d5b-983b-c913daae4dda/1690388730426.png</image:loc>
      <image:title>Service Management - Key Measurements and Critical Success Factors for Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/389abfc6-0f05-4703-8b3b-83bb81a5ea8c/1690388818515.png</image:loc>
      <image:title>Service Management - Key Measurements and Critical Success Factors for Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/9b1e82ff-ddce-46c9-a20e-a8e37677bc89/1690388906195.png</image:loc>
      <image:title>Service Management - Key Measurements and Critical Success Factors for Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management/5-strategies-for-implementing-an-ai-chatbot-in-healthcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/add3b920-aef8-4d08-9ec5-62d3a0326249/cropped-cropped-CXOTech-3.png</image:loc>
      <image:title>Service Management - 5 Strategies for implementing an AI Chatbot in Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/63bd1fa9-b148-4b69-98c1-ae6afdbe1bf2/Nora-Osman_Montefiore-Health-System.jpg</image:loc>
      <image:title>Service Management - 5 Strategies for implementing an AI Chatbot in Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/feaf5297-699e-4043-8431-53f1e986bb94/capture_250509_095628.png</image:loc>
      <image:title>Service Management - 5 Strategies for implementing an AI Chatbot in Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management/unsung-heroes-the-service-desk-where-every-contact-is-a-true-moment-of-truth-for-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b27ca8e4-572e-459a-9724-caf770153d94/1678422486084.png</image:loc>
      <image:title>Service Management - Unsung heroes- Service Desk agents and the moment of truth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/11e799f4-76b3-44fc-a5af-6ad926b40719/1678422693606.png</image:loc>
      <image:title>Service Management - Unsung heroes- Service Desk agents and the moment of truth - Make it stand out</image:title>
      <image:caption>Your customer, when things go sideways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/e892c35c-8c94-447f-af05-3de3b63c6efb/1678422773401.png</image:loc>
      <image:title>Service Management - Unsung heroes- Service Desk agents and the moment of truth - Make it stand out</image:title>
      <image:caption>Your Service Desk Agent- the unsung hero</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/5fa26595-5fa4-4f5b-835b-aa68858eccfa/1678422892554.png</image:loc>
      <image:title>Service Management - Unsung heroes- Service Desk agents and the moment of truth - Make it stand out</image:title>
      <image:caption>Hero of the moment and the day!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management/service-management-cornerstone-communication-with-your-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/d7507e09-4024-45a3-a574-44d6dec0a950/1677124347115.png</image:loc>
      <image:title>Service Management - Service Management Cornerstone: Communication with Your Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/0834e6c5-2327-42fb-96e9-2235ad475edd/1677124498359.png</image:loc>
      <image:title>Service Management - Service Management Cornerstone: Communication with Your Customers - Make it stand out</image:title>
      <image:caption>Content is everything.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/6fceb074-93b6-4005-91c7-d01f2f6da18d/1677124609622.png</image:loc>
      <image:title>Service Management - Service Management Cornerstone: Communication with Your Customers - Make it stand out</image:title>
      <image:caption>Keeping it simple is a solid approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/f87b1582-3536-4465-a2a7-0a666f00474c/1677124719331.png</image:loc>
      <image:title>Service Management - Service Management Cornerstone: Communication with Your Customers - Make it stand out</image:title>
      <image:caption>Build trust by caring to be respectful and kind.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/726cee71-3024-4777-adc1-6825c0c496b5/1677124837075.png</image:loc>
      <image:title>Service Management - Service Management Cornerstone: Communication with Your Customers - Make it stand out</image:title>
      <image:caption>It's all about people, from the beginning to the end!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/c8472b5c-9d1a-4be9-9c9b-61653d2e8e77/1677124916736.png</image:loc>
      <image:title>Service Management - Service Management Cornerstone: Communication with Your Customers - Make it stand out</image:title>
      <image:caption>Time sensitivity, a key!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/88c057a4-7768-4475-a4a4-0d00ef600f33/1677124990683.png</image:loc>
      <image:title>Service Management - Service Management Cornerstone: Communication with Your Customers - Make it stand out</image:title>
      <image:caption>Communication, the more you put into improving it, the more your customers will appreciate and trust you.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.noraosman.com/service-management/ai-automating-the-mundane-and-elevating-the-humane</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/8d596422-7859-41ef-9193-f27ac2be1687/1662086069709.png</image:loc>
      <image:title>Service Management - AI- Automating the Mundane and Elevating the Humane - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management/the-problem-with-problem-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/646a2f50-f180-4a6b-b9c6-5256c24c10bd/1652383516773.jpeg</image:loc>
      <image:title>Service Management - The problem with Problem Management- Key to Implementing This Discipline in A “Psychologically Safe” Culture. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/46ff368f-cce5-4ea7-b602-8a9ba57ecbb6/1652383633082.png</image:loc>
      <image:title>Service Management - The problem with Problem Management- Key to Implementing This Discipline in A “Psychologically Safe” Culture. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/bbf580c6-a352-4fea-b1dd-3855d7703f05/1652384036089.png</image:loc>
      <image:title>Service Management - The problem with Problem Management- Key to Implementing This Discipline in A “Psychologically Safe” Culture. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/service-management/sailing-securely-as-humans-the-age-old-password-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Leadership - How to Have Difficult Conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Leadership - Canvas Rebel: Meet Nora Osman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/9a071464-eef9-44ef-93a3-d2cf03b17497/Canvas+2.jpg</image:loc>
      <image:title>Leadership - Canvas Rebel: Meet Nora Osman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/4acf80d7-5d73-4588-af58-8a1703b553ad/Canvas+3.jpeg</image:loc>
      <image:title>Leadership - Canvas Rebel: Meet Nora Osman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/4efbd658-0156-45ef-b2a3-7609c69da27e/Canvas+4.jpeg</image:loc>
      <image:title>Leadership - Canvas Rebel: Meet Nora Osman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/92eb1b4b-9f5d-4410-9fb8-d58cfcd94d2c/Canvas+5.jpeg</image:loc>
      <image:title>Leadership - Canvas Rebel: Meet Nora Osman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/ca50b69f-c1aa-4334-b6bd-70e8bcdd5628/Leading+a+team+of+Superheroes+the+honor+of+a+lifetime.jpg</image:loc>
      <image:title>Leadership - Leading A Team of Superheroes- The Honor of a Lifetime - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/f359639c-bcb4-4102-945d-30ca8da3a7aa/Superheroes+on+the+desk.jpeg</image:loc>
      <image:title>Leadership - Leading A Team of Superheroes- The Honor of a Lifetime - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/817e1f37-eb5b-463b-8e20-6e1ad0f3bde6/WW+Coaster.jpeg</image:loc>
      <image:title>Leadership - Leading A Team of Superheroes- The Honor of a Lifetime - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/35eea161-5078-42ca-9f10-206e83206cca/What+you+learn+from+owning+a+business.jpg</image:loc>
      <image:title>Leadership - What You Learn from Owning a Business- 7 Lessons - Make it stand out</image:title>
      <image:caption>By Nora Osman- What better lessons to learn in business than from being an Entrepreneur</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/12012239-7fe4-475a-8818-5ca5b758e745/Opening.JPG</image:loc>
      <image:title>Leadership - What You Learn from Owning a Business- 7 Lessons - 1.        Research matters, including knowing your competition x</image:title>
      <image:caption>1.        Research matters, including knowing your competition By this I mean it pays to do some significant research on the market you’re in and how saturated or hungry (no pun intended) it is for Mediterranean cuisine.  In our case another restaurant had opened 2 years ahead of us in the same town, about a mile away.  We hadn’t done sufficient research on alternative eateries and what each plate on the menu went for.  Not knowing the competition we would have was rough, a lesson we had to quickly learn after opening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/502a5f33-cc57-422b-97aa-d7ae6b3bf018/1.JPG</image:loc>
      <image:title>Leadership - What You Learn from Owning a Business- 7 Lessons - 2.        Location, location, location</image:title>
      <image:caption>Yes, it’s absolutely true that location can make or kill a business (or a home.)  In our case we were set on proximity to our home address, out of convenience and wanting to serve our community.  We didn’t think through the fact that the storefront in the shopping strip was quite small, with no parking lot attached, front or back, and a limited seating capacity of only 25.  And beyond that, the only restroom was a tiny one in the kitchen, meant for the crew.  We would quickly learn (after the next pitfall) how critical that restroom situation would be.  Stay tuned.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/63e017d4-3772-4c16-aada-9e25e59dbdf2/2.JPG</image:loc>
      <image:title>Leadership - What You Learn from Owning a Business- 7 Lessons - 3.        Knowing your value proposition, and sticking to it</image:title>
      <image:caption>It seems obvious that to open a restaurant you should know what type it is and how you will deliver service.  That’s true, and there’s no question we did.  The only challenge is when you start off thinking it’s an “order off the counter menu and pick up the order for take-out/seat yourself to eat” quickly turns into customers getting seated and expecting to be served.  This turned into a major shift in service type, requiring resources such as staffing, training wait crew, a more specialized setup of plateware/silverware, and an expectation of service well beyond order, and pay and takeaway.  It was hard to resist the charm of those first few customers who were enamored with the classiness of the place and automatically assumed they could stay to eat and be served at the table while there.  Unless you stick to your guns on the concept of service, you pay a steep price for the shift in concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/847f7aa6-9479-4a02-b84b-64cf3b9dc11b/3.png</image:loc>
      <image:title>Leadership - What You Learn from Owning a Business- 7 Lessons - 7.        It's all about the people, in the beginning and in the end.</image:title>
      <image:caption>This one is one we knew was important.  We knew that the customers were always going to be super important and giving them an outstanding customer experience was going to be everything.  We also knew that to give excellent service, something exceptional even, you have to cultivate a culture of caring and going above and beyond.  That takes time to develop and nurture with staff.  Hand selecting the people in the front of house as well as the kitchen was one of the most crucial (and painful) exercises.  Pivoting quickly from counter ordering to wait staff needed at the table changed the dynamic of training and the pay scale.  To afford 2+ wait staff on 2 shifts required lower wage-accepting workers, which meant under experienced ones or students/teenagers.  We got all that, and part-timers and seasonal crew, and then some.  With it came the high turnover.  Never under-estimate the exhaustive effort you put into training/retraining staff for a growing business, open 7 days/week, 12-hour shifts, with an expanding menu.  We did that, and we paid a hefty price for it.</image:caption>
    </image:image>
  </url>
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    <lastmod>2025-05-16</lastmod>
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      <image:title>Leadership - How to Cultivate a Culture of Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-16</lastmod>
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      <image:title>Leadership - "CIO Times- Top FIVE Influential LEADERS in the BUSINESS WORLD Everyone SHOULD KNOW"- Jan 2024 - Boldness-</image:title>
      <image:caption>“Dare to be brave and do that which scares you”</image:caption>
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    <loc>https://www.noraosman.com/leadership/applying-the-platinum-rule-elevating-people-as-people</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-05-16</lastmod>
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      <image:title>Leadership - Applying the Platinum Rule- Elevating People as People. - Make it stand out</image:title>
      <image:caption>By Nora Osman- believer in the power of individuality</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-05-16</lastmod>
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      <image:title>Leadership - The Tree That Inspired Me to See - Make it stand out</image:title>
      <image:caption>By Nora Osman, a visionary "tree-painting" artist</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Leadership - The ABC’s of Leadership- Authenticity, Boldness &amp;amp; Compassion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership - The ABC’s of Leadership- Authenticity, Boldness &amp;amp; Compassion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Leadership - Harnessing the Power of New Year’s Resolutions &amp;amp; Annual Themes- A Personal Story. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership - Unveiling the Secret Sauce for Cultivating Employee Engagement- Caring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership - Nurturing Innovation: Elevating People Beyond Process and Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-16</lastmod>
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      <image:title>Leadership - The Humanity of Trust- the Foundation for Business Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b83a2d64-fa9f-4968-83df-ce7da5f10c6d/1696453934904.png</image:loc>
      <image:title>Leadership - Celebrating National Customer Service Week with Your IT Team: Fostering Alignment and Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/842c425f-bc12-4904-b7ee-f5119c2d736b/1696453949235.png</image:loc>
      <image:title>Leadership - Celebrating National Customer Service Week with Your IT Team: Fostering Alignment and Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.noraosman.com/leadership/parallels-between-people-and-plants-lessons-in-growth-and-care</loc>
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    <lastmod>2025-05-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/2c3ae90b-40f7-4952-a5ec-2f8b73f9f980/1691610389510.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 1. Tailored Environments:</image:title>
      <image:caption>Like plants, individuals require adequate space to flourish. Just as plants need proper drainage, we need surroundings that allow growth and waste disposal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/792dad0a-419d-4497-9b3a-0d427245792a/1691610449527.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 2. Adaptable Spaces:</image:title>
      <image:caption>Plants flourish when they outgrow their pots. Similarly, personal growth necessitates expanding roles, environments, and responsibilities. Stagnation impedes development, akin to plants restrained by cramped pots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/a6d4b07f-8f7c-4fb7-8f10-d32cba9a1e17/1691610497374.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 3. Ideal Settings:</image:title>
      <image:caption>People, like plants, thrive in conducive environments. Some need light, others intimacy or bustling surroundings. Disregarding these preferences results in discomfort, as seen with introverts in isolating spaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/d04950f3-ab3a-47d1-b1b5-06e8b7c0cd84/1691610532403.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 4. Environmental Comfort:</image:title>
      <image:caption>Temperature affects both plants and people. We concern ourselves with drafts, snow, and humidity. Likewise, individual tolerance and preferences toward temperature zones differ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/eb4b546d-afe8-44db-b402-6f5a6395cf5b/1691610569692.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 5. Grounding for Stability:</image:title>
      <image:caption>Just as some plants yearn for soil, individuals seek stability. Rootedness ensures growth, emphasizing the importance of feeling grounded in one's environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/693e7094-d3df-4ff6-8180-67d0db45044b/1691610607760.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 6. Change Reactions:</image:title>
      <image:caption>Change triggers varied responses. While some adapt easily, others thrive on consistency. Movement's impact mirrors our comfort with change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/e9180e27-e683-434a-b055-91304407b5d4/1691610656107.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 7. Timely Pruning:</image:title>
      <image:caption>Similar to tending to plants, individuals benefit from adjustments. Changes—be it diet, exercise, or habits—require careful timing and moderation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/dab11674-e7fc-4a36-baf4-9bc2f97fd570/1691610690815.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 8. Medical Support:</image:title>
      <image:caption>Occasionally, we need external assistance, akin to plants needing intervention against pests. Acknowledging this necessity expedites recovery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/ed2fe76b-ec29-4b9c-bad4-82a1d0092448/1691610729159.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 9. Autonomy and Growth:</image:title>
      <image:caption>Some individuals, like self-sustaining plants, flourish when left alone. Space and time facilitate independent progress.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/90a903b7-6d66-4e0b-ad9d-723502f665d7/1691610763898.png</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - 10. Intrinsic Limits:</image:title>
      <image:caption>Despite efforts, not all plants or people succeed. Accepting personal limitations aids in focusing on growth where possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b9672d67-b155-46d1-9779-551173889a99/1691611002549.jpeg</image:loc>
      <image:title>Leadership - Parallels Between People and Plants: Lessons in Growth and Care - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/servant-leadership-embracing-a-new-paradigm-for-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/91ee63ee-eed6-48a9-9ee0-4b11bbacb926/1689209698184.png</image:loc>
      <image:title>Leadership - Servant Leadership: Embracing a New Paradigm for Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/leaders-in-tech-podcast-principles-of-success-as-a-tech-leader</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/career-journey-advice-given-by-10-c-suite-executives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/454cb291-7b73-43e0-87f1-ac982de71bd6/1684462226907.png</image:loc>
      <image:title>Leadership - Career Journey &amp;amp; Advice Given By 10 C-Suite Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/20dce966-5940-467b-b969-7df5bb4fb993/1684462274616.png</image:loc>
      <image:title>Leadership - Career Journey &amp;amp; Advice Given By 10 C-Suite Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/e320c159-f529-4a3d-ac8a-049bd4208b1c/1684462373457.png</image:loc>
      <image:title>Leadership - Career Journey &amp;amp; Advice Given By 10 C-Suite Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/executive-presence-what-it-is-and-how-to-build-your-own</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/33c62d2f-2bff-4987-8754-1b492ff46036/1683254012383.png</image:loc>
      <image:title>Leadership - Executive Presence- What It Is and How to Build Your Own - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/af5f0efb-c9e0-4dbc-8fc3-d4cf0f959ee5/1683254161774.png</image:loc>
      <image:title>Leadership - Executive Presence- What It Is and How to Build Your Own - 1.   Satya Nadella, CEO of Microsoft</image:title>
      <image:caption>Nadella is known for his calm and collected demeanor, even in high-pressure situations. He has been credited with turning around Microsoft's culture and refocusing the company's vision. Nadella's presence exudes both competence and confidence, making him a well-respected leader in the tech industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/bfea1cbe-8541-4e35-9f11-9b4dccb115e5/1683254288841.png</image:loc>
      <image:title>Leadership - Executive Presence- What It Is and How to Build Your Own - 2. Ursula Burns, former CEO of Xerox</image:title>
      <image:caption>Burns was the first African American woman to run a Fortune 500 company. She was known for her strong communication skills and ability to connect with her employees. Burns had a commanding presence in the boardroom and was an effective leader during times of change, such as when she led Xerox through a major restructuring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/aeb48025-fbd1-4806-8052-d8263031c18a/1683254380193.png</image:loc>
      <image:title>Leadership - Executive Presence- What It Is and How to Build Your Own - 3. Indra Nooyi, former CEO of PepsiCo</image:title>
      <image:caption>Nooyi was another trailblazing female CEO. She was known for her clear vision and strategic thinking, as well as her ability to connect with consumers and employees alike. Nooyi's strong presence and communication skills helped her drive PepsiCo's growth and expansion in both domestic and international markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/17810db5-6e40-406c-8e30-0985190574aa/1683254831613.png</image:loc>
      <image:title>Leadership - Executive Presence- What It Is and How to Build Your Own - 4. Jeff Bezos, CEO of Amazon</image:title>
      <image:caption>Bezos is widely regarded as one of the most visionary and innovative leaders in tech. He has a commanding presence and strong stage presence, which has been on display during his frequent keynotes and public appearances. Bezos' leadership style is centered around experimentation and bold thinking, which has helped make Amazon one of the largest and most successful tech companies in the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/1e1064a7-c493-4171-b9f6-af98441139e7/1683254564982.png</image:loc>
      <image:title>Leadership - Executive Presence- What It Is and How to Build Your Own - 5. Mary Barra, CEO of General Motors</image:title>
      <image:caption>Barra has been at the helm of GM since 2014. She is known for her strong leadership skills, which include her ability to make tough decisions and her commitment to quality and safety. Barra is a clear communicator and is often praised for her ability to connect with GM's employees and stakeholders.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/https/wwwyoutubecom/watchvb2peuyvm3q</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/insights-success-the-most-inspirational-women-leaders-in-business-to-look-out-for-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/045a0266-34ae-41be-a123-b8c0a7f0dfdb/1681992107266.png</image:loc>
      <image:title>Leadership - Insights Success- The Most Inspirational Women Leaders in Business to Look Out for in 2023! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/67a85f9c-4d30-41ae-89f2-f68e238b8c9d/1681992129564.png</image:loc>
      <image:title>Leadership - Insights Success- The Most Inspirational Women Leaders in Business to Look Out for in 2023! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/championing-employee-experience-what-employees-want-and-need</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/282667f7-1b58-4e0d-9fc0-18811f55c0b6/Screenshot+2025-05-16+125746.png</image:loc>
      <image:title>Leadership - Championing Employee Experience- What Employees Want and Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/7cfde708-5d54-447f-9a53-6caea6d75ce7/Screenshot+2025-05-16+125615.png</image:loc>
      <image:title>Leadership - Championing Employee Experience- What Employees Want and Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/2eca86fb-2e4c-4dfb-bb82-265e1f91dd54/Screenshot+2025-05-16+125600.png</image:loc>
      <image:title>Leadership - Championing Employee Experience- What Employees Want and Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/63f81d41-1754-4660-8e58-f7bee8807dce/Screenshot+2025-05-16+125533.png</image:loc>
      <image:title>Leadership - Championing Employee Experience- What Employees Want and Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/hearing-and-listening-the-importance-of-managers-doing-both-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/2d5d079e-190f-4e8d-8e69-ee5db8c6ad58/1679624327797.png</image:loc>
      <image:title>Leadership - Hearing and Listening- The Importance of Managers Doing Both Well - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/ea44846c-0414-47bf-aa97-94462f601bab/1679624423055.png</image:loc>
      <image:title>Leadership - Hearing and Listening- The Importance of Managers Doing Both Well - Make it stand out</image:title>
      <image:caption>Frustrating communication is never conducive to good relationship-building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/4bf425d9-31e5-4cab-8db1-92f391511492/1679624531158.png</image:loc>
      <image:title>Leadership - Hearing and Listening- The Importance of Managers Doing Both Well - Make it stand out</image:title>
      <image:caption>These are just some of my favorites, but I’m certain there are many others as well:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/16bce9dc-13cb-4ccd-9215-baef01cbf21a/1679624590290.png</image:loc>
      <image:title>Leadership - Hearing and Listening- The Importance of Managers Doing Both Well - Make it stand out</image:title>
      <image:caption>Body language speaks volumes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/the-art-of-good-timing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/981f47f3-c637-42f1-b4ba-f7698ec603b5/1675996295453.png</image:loc>
      <image:title>Leadership - The Art of Good Timing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/recognition-the-secret-ingredient-to-lifting-others</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/cb1f7057-f048-4128-b1d8-044a83668c4c/1673577302863.png</image:loc>
      <image:title>Leadership - Recognition- The Secret Ingredient to Lifting Others. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/3c4bd05d-beab-4a7c-aa3b-c82d13cafa93/1673577410203.png</image:loc>
      <image:title>Leadership - Recognition- The Secret Ingredient to Lifting Others. - Make it stand out</image:title>
      <image:caption>Wisdom simply articulated- by Maya Angelou</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/courageand-lighting-the-torch-to-service-management-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/7f972268-ea29-4b5f-a76b-db0993d688a5/1672360095097.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/0b9e57d6-dd78-42fd-b480-a048d789e76c/1672360957204.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - 1) Selecting the key categories/needs to focus on-</image:title>
      <image:caption>Category selection madness can really stump you</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/eed95b4b-8513-47e9-951e-8e32d44a2872/1672361134571.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - 2) An outdated, internally facing knowledge base</image:title>
      <image:caption>2) An outdated, internally facing knowledge base- we needed to review and update upwards of 400 documents and make them short and sweet so customers would use them. AI retooling, quite the task.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/64927405-e62a-49f9-b725-d9465a531efb/1672361194376.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - 3) Acquiring skillset in using the AI solution to create “intents”-</image:title>
      <image:caption>Knowledge is power, and harnessing it a great power!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/812f391e-9a48-4a37-bbc6-ed9eb448ad44/1672361294646.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - 4) Integrating the new tool into the existing environment-</image:title>
      <image:caption>We had to integrate Barista to our ticketing system, our self-service portal, our Microsoft Teams, and also make it available via the smartphone platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/b5dcd152-79ba-416d-a18b-efde387f1570/1672360521864.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - 5) Making it our own- “branding” it so it receives maximum acceptance-</image:title>
      <image:caption>We had to rebrand the solution, naming it “Monte” and co-develop marketing campaigns (icons, communications, incentive programs) with the vendor to appeal to our clinical and non-clinical customer personas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/413c745d-1141-4f52-adcb-422282f36f75/1672361536453.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - 6) Knowing what to measure and what kpi’s to track/target-</image:title>
      <image:caption>We had to decide on what was most important to us. In the end, we had to develop charts for tracking “deflections” away from the Service Desk, but also ZLR- Zero Level Resolution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/3896774b-6cb8-4c4b-b074-ed02560831bd/1672361707686.png</image:loc>
      <image:title>Leadership - Courage…and Lighting the Torch to Service Management Innovation - 7) Getting everyone in IT to make it a priority -</image:title>
      <image:caption>As this solution took endless hours/days on design planning and implementation of changes on the network, application, and database layers, including opening SSL for external access to allow for smartphone as a channel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.noraosman.com/leadership/time-and-service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b398fa3a5a8210515499e1/af268eb5-b36b-4af5-a8bf-90c08f9f5222/1671162450584.jpeg</image:loc>
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      <image:caption>Marilee Adams</image:caption>
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